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Radio Show Ltd acquires radio rights for IMSA-sanctioned series

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Posted: 10/01/14 03:47 PM

Radio Show Ltd acquires radio rights for IMSA-sanctioned series
01 Oct 22:00 — admin

Top Class US Endurance racing back on from 2015 is music to the ears of sportscar fans.

The multi-year deal announced on Radio Le Mans’ Midweek Motorsport show is the culmination of over four years of discussions, but as RSL Managing Director Eve Hewitt explains, the final details have came about very quickly.

“It’s true to say that we have been in talks for a very long time, since before the merger. Dialogue continued with the ‘new’ IMSA, however this exciting new opportunity only opened up in the last few weeks. It’s a tribute to the flexibility and desire of IMSA.”

For the first time since the 2010 American Le Mans Series presented by Tequila Patrón season, sportscar fans in the USA and around the world will enjoy regular live broadcasts of IMSA events on Eve Hewitt believes the return will be welcomed. “Our listeners have told us that they wanted American endurance racing back on, covered by our team, in the same way that we broadcast other major sports car events.”

The new service to be called IMSA Radio will be simulcast by Radio Show Limited to and will contain much more than audio of the main event. “Starting from FP1, every moment of track action from the TUDOR United Sportscar Championship and Continental Tire SportsCar Challenge will be broadacast live,” said John Hindhaugh one of the presenters.

“We also plan to cover qualifying sessions and the races from the Porsche GT3 Cup Challenge USA by Yokohama, Cooper Tire Prototype Lites Powered by Mazda and Lamborghini Super Trofeo.”

The deal will also see the RSL co-produced audio feed married at source with live video streaming of qualifying and race for many of the IMSA–sanctioned series. The audio will also be available trackside via venue PA.

“IMSA’s digital platform has grown throughout the 2014 season and this new and exciting partnership will allow us to continue that growth,” said David Pettit, Vice President Marketing, IMSA. “ is acknowledged as the global portal for endurance racing broadcasting. With over 1.5 million archive downloads already in 2014 it’s not just about their live coverage.”

Along with Hindhaugh, regular Jeremy Shaw and former RSL voice Greg Creamer will provide the commentary for the majority of the season. Longer events, such as the season-opening Rolex 24 At Daytona on 22-25th January, 2015, will see RSL draw on its talent pool of trusted and informed professionals.

Eve Hewitt recognises Scott Atherton, President and COO, IMSA, as a major part in this new initiative.
“Under Scott’s stewardship ALMS appointed RSL to produce their audio for many years. He made it clear as recently as Le Mans 2014 that he would like to find a way to our renew the relationship. We are delighted to be back as part of the IMSA paddock.”

Scott Atherton added, “To many fans all over the world, Greg Creamer, John Hindhaugh and Jeremy Shaw are THE voices of sports car racing. Their unmistakable style and enthusiasm will increase excitement levels for fans of all of our series. We expect this will be welcome news for fans of the sport – and provide us with an unmatched opportunity to attract new fans from around the world.’’  

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